2018
Archive

A New Emblem for a New Season: MegaFon Updates Logo for Future Depends on You Competitions

In 2018, the Future Depends on You football championship for teams from orphanages and children’s homes will use a new logo. MegaFon has been arranging this championship for 13 years. The key visual element of the logo is the corporate super emblem consisting of three equally sized dots that symbolize endless opportunities, continuity and dialogue, also resembling the markings of a football pitch.

This year will be special for the competition with its 13-year heritage. The first qualifiers started across Russia in February. In May 2018, on the eve of the FIFA World Cup 2018, Moscow will host the first ever Future Depends on You Street Child World Cup, arranged with the support of the Save the Children and Street Child United international charity foundations. Orphans and street children from 22 nations will participate in the tournament. The event will certainly attract the attention of many football fans, as well as federal and international media, which is why the decision was made to improve the visual identity and streamline it with the updated brand of the event organizer.

Snezhana Chernogortseva, Brand and Marketing Communications Director at MegaFon, said: «Last September we introduced our new positioning concept — «MegaFon. Starts with You» to visualize the transformation of the company from a conventional telecoms operator to be an operator of new opportunities. For us, it’s critical that all our visual communications are integral and identifiable. So, the new logo of our flagship social project, The Future Depends on You football tournament for orphans, now uses the same visual style thanks to the corporate super emblem and new vibrant colors.»

The new logo was designed by the Instinct advertising agency (BBDO Group Russia); the agency also prepared a campaign and a slogan streamlined with MegaFon’s new positioning and corporate style.

Sandra Kapcic, Client Service Director at Instinct, said: «When we developed the new visual identity for The Future Depends on You football championship, we thought about the boys and girls who get new opportunities in sport and in life through this competition. We thought about their dreams, aspirations and motivations. The central part of the logo is the football pitch markings shaped as the super emblem of the event sponsor. It symbolizes the dream, new opportunities and open horizons for everybody. It’s a symbol of the future that starts with you».

The Future Depends on You tournament has been organized by MegaFon since 2005. Russia’s Ministry of Sport, Ministry of Education and Science, Ministry of Foreign Affairs and the Russian Football Union are co-organizers. More than 39,000 kids have been engaged in the competition over the history of the tournament. They have become sportier and healthier, found new friends and opened up unique opportunities. Video interviews recorded with the Change One Life charity foundation have helped over 477 kids find new families.

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03.05.2018

From the US to the Philippines Street Child World Cup: The Future Depends on You to gather teams from 21 countries in Moscow for the first time

27 April 2018, Moscow. The Street Child World Cup: The Future Depends on You, organized by MegaFon and the Street Child United charity organization in association with Save the Children, will be held in Moscow for the first time on 11 – 17 May 2018. Twenty-four teams – 12 teams of boys and 12 teams of girls aged 14 to 17 – from 21 countries will compete for the title of champion at the Sapsan Arena.

15.03.2018

The First Step from Lokomotiv Moscow to Arsenal London: Preobrazhenie and Neposedy Teams Reach the Final

The participants of the Future Depends on You competition kicked off a big football day at RZD Arena. Before the 1/8 Final Europa League match between Lokomotiv Moscow and Atletico Madrid, kids from orphanages played to win a pass to the final stage of the 14th Russian nationwide competition for teams from orphanages and children’s homes held by MegaFon since 2005. 120 boys and girls from 9 social institutions played on Lokomotiv’s training field. Neposedy, a team from Balashikha, and Preobrazhenie, a team from Yegoryevsk, were the winners in the senior and junior categories respectively. These teams will go to the final that will be held in Sochi this April.

06.02.2018

Over 4,000 Orphans across Russia will Take Part in Qualifiers for New Season of Future Depends on You Football Competition

MegaFon has been organizing the Future Depends on You tournament since 2005. Russia’s Ministry of Sport, Ministry of Education and Science, Ministry of Foreign Affairs and the Russian Football Union are the championship’s co-organizers. More than 34,000 kids have been engaged in this competition over the past 12 years. They have become sportier and healthier, found new friends and opened up unique opportunities. Through the video interviews recorded together with the Change One Life charity foundation, 470 boys and girls have already found new families.