Since 2009, thanks to the personal support of Alisher Usmanov, one of MegaFon’s largest shareholders, the main prize for the winners of the Future Depends on You Russian nationwide tournament is a trip to London to visit Arsenal football club.

In the British capital, the young footballers play a now traditional friendly against their peers from the Arsenal youth academy, attend a Premier League match at the Emirates stadium and a closed club training session and also meet with manager Arsene Wenger. Close direct interaction with world-class footballers undoubtedly inspires the children to achieve more in sport and life. The organizers also always make sure to prepare a packed cultural program for the children, visiting the main sights in the British capital.

In 2016, with support from the Russian Foreign Affairs Ministry, during the prize trip for the winning teams to London, the young footballers were invited for a reception at the Russian Embassy in the UK for the first time in the tournament’s history, where they met with Ambassador Alexander Yakovenko and enjoyed a traditional English tea.